Walking into a restaurant, the first thing that catches your eye is the hostess stand. The next thing you notice are all of the tables and chairs in front of you. If it’s not busy, there may even be someone waiting to greet you at the door. But what about when no one can see you? Your restaurant has an online presence too! The digital world is changing faster than ever before, with new technologies emerging every day- making it challenging to keep up with anything for more than a few months at a time. That’s why we’ve compiled some essentials that will help improve your restaurant’s digital marketing efforts today!
1- Research Area Trends
Research Area Trends. Pay close attention to when specific trends emerge and the rate at which they’re growing, as this is a good indicator of how much time you’ll have before your competition catches up. The right decisions can be made if you know what’s coming down the pipeline. We recommend researching voice search technology, live video streaming, chatbots / virtual assistants, and augmented reality (AR). Staying ahead of these emerging digital marketing technologies will take away some stress from running your business operations while helping you stay relevant with customers who are always looking for ways to receive immediate assistance or information without having to wait on hold! These tools help create a fantastic customer experience that they get back through online search engines like Google.
2- Create Video Content
Create Video Content for Your Digital Marketing. Videos are one of the most powerful tools in digital marketing because they allow you to connect with your audience more personally than any other type of content out there! According to Cisco, video will account for 69% percent of all consumer internet traffic by 2021- taking over every other form of online communication. The best part is that it’s easy and affordable to create high-quality videos compared to maintaining an old-school website or blog. So, when creating video content (or adding existing footage), think about how this could be helpful for customers who might not have time during their busy schedule throughout the day?
3- Offer Rewards Programs
Offer Rewards Programs. Customers are constantly looking for ways to receive discounts or deals- especially when they’re loyal fans of your restaurant! A simple reward program can help keep customers engaged with your brand even after events have passed. We recommend setting up an account on a site like Rewards Network reviews. You’ll be able to see real-time analytics that will show you how many rewards members are using their cards at the register in comparison with non-members who may not have signed up yet! This helps optimize future marketing campaigns to know what promotions might work well versus ones that don’t get much interest from patrons.
4- Market on Facebook Ads
One of the best places to start with online marketing is simple: create a page for your restaurant (or personal chef) on Facebook! According to research, over two billion active users each month, 85% of them use their mobile devices daily while making purchases. This makes it easy for you to target specific groups that might be interested in your offerings. All you have to do is create some ads using photos or videos that showcase what makes your food unique or different from other restaurants!
Implementing these essentials will help improve your restaurant’s digital marketing efforts! You’ll be able to increase sales, attract new customers and receive more positive reviews- all while reaching a broader audience that’s actively searching for brands like yours online.
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