If you want to improve your blogging and help to drive website traffic to it, then it makes a difference to add something else of value to readers. Of course, you will get traffic for your content and blog posts, but depending on what you blog about, creating some freebies for people to download can help to keep the traffic coming. By creating something for free for readers, it will help them to keep coming back again and again, plus, if you do then offer something that they need to pay for, they are much more likely to pay for it, knowing that you have already provided something that they like free of charge.
Work out what freebie will work for your audience
Creating something that website visitors can download for free can take some time. So you need to know that you will be creating something of value to them. Thinking carefully about what will work well for them can make a big difference and mean that you will get more and more people coming for it. Of course, it needs to be relevant to what you already blog about. As a travel blogger, it could be anything from a specific city guide to a packing list. For a food blog, you could offer a recipe. For a family blog it could be a downloadable coloring page or paper craft activity. Look at what your readers come for, such as your most popular posts, and then go from there.
Design it well
Although it is being offered for free, you will still want it to look professional. This is the kind of thing that can get shared around on sites like Pinterest, which can be amazing for your website traffic and bring more and more people to you, but of course, only if it looks good. One thing that you could think about using are sites online to help. If you have an image file that you want to add onto the downloadable PDF, then a site like SodaPDF online lets you convert TIFF files to PDF which could be ideal for your freebie. One thing to add is details of where the freebie came from, so that if it does get shared, your website name or URL is on it.
Decide how to share it
In order to have people find the freebie and then use it and share it, you need to decide how to share it. Will you just upload it and offer a direct link to your social media followers? How about creating a new blog post for it, including the link to click to download it? This can be a good way to be found online, with a relevant blog post title highlighting what the freebie is all about. You could also look to share it by just adding a pop-up to your blog, and people need to enter an email address in order to get it. It all depends what you are looking to do with your blog, but those are a few different options to think about.