For some people a blog is nothing more than a hobby, but for those that want to get serious about blogging, it can often be worth pouring some money into your blog. As with most things in life, investing money into something can be a great way of making money in the long run – spending a few dollars could help to build exposure for your blog and make it feel more professional, which in turn could allow you to more easily monetize your blog. There are lots of ways in which you can invest money into your blog. Here are some of the most fundamental ways of spending money.
Buy your own domain name
Many people use content builders to create their blog for free, which often means having ‘.wordpress.com’ or ‘.blogspot.com’ at the end of your web address. This can immediately make a blog look amateurish – if you want your blog to be seen as a serious site and not just a personal project, it’s worth paying for a domain name. Domain names vary in price with some costing only a couple dollars and others costing several thousand dollars. Take your time to shop around in order to find the most affordable and relevant one to your blog.
Pay for professional web design
Once you’ve got your own domain name, the next step up can be investing in professional web design. This could allow you to truly customize the look of your blog, rather than having to rely off of templates and plug-ins. Basic web design (which is all you’ll likely need for a blog) can cost anything between $250 to $500, whilst logos and banners will cost you a little extra on top. After this, your blog will start feeling less like a blog and more like a professional website.
Try PPC advertising and SEO
PPC and SEO are two online marketing strategies that could help to boost your blog’s exposure. PPC (pay per click) advertising, involves paying for ads that lead directly to your site – these could be search engine ads or display ads and they will display until a certain amount of people have clicked on them. SEO meanwhile stands for Search Engine Optimisation, and involves improving your organic rankings on search engines. It’s possible to DIY and automate elements of PPC and SEO – for instance you can set up Google Ads automation scripts to help with keyword selection. Alternatively, you may prefer to hire an SEO company and PPC company to do the work for you.
Boost posts on social media
Setting up social media pages for your blog is free and can be a great way of building more exposure. However, to truly attract new readers through social media, it could be worth boosting a few posts. This allows your post to be seen by non-followers.
Hire paid writers
Once your blog is big enough and you’re making enough money to sustain a steady income from it, you could even consider hiring paid writers to generate content. A lot of blogs start initially by accepting voluntary posts. However, opting to pay writers may allow you to demand greater quality when it comes to content.