What is SEO?
If you were to look up the definition of SEO online you may find some pretty complicated explanations, but we’re going to keep it super simple here. SEO stands for Search Engine Optimisation and in essence, it involves making sure that your website or blog is optimised to make it easier to find through search engines such as Google or Bing. A big part of the SEO process is using a combination of keywords and phrases that describe what your content is about and using them in the right places to help the search engine catalogue your content correctly.
Why do you need to optimise your website or blog for a search engine?
Search engines are very clever but they still need help to make sure that they correctly index your website or blog. Search engines send out their ‘spiders’ to ‘crawl’ your website and search for optimized content, they then catalog this content and will display it when someone searches for those keywords or phrases. By ensuring your website is optimized for SEO you can ensure that the search engine is able to find and rank you for all of the right keywords as sometimes it isn’t obvious from the copy of your website itself and your pages may not be being displayed to the right audience, resulting in a loss of traffic.
What are the benefits of SEO?
SEO helps to generate organic traffic to your website, which means it isn’t paid for like an advert or sponsored position on Google would be. Organic searches look more credible to marketing conscious searchers and make up the majority of online activity. Of all online searches in the US, only 2.8% of people click on a paid advertisement which means that SEO has 20 times more traffic opportunity and is a good investment to make. SEO is also something that when set up correctly can continue to benefit and pay for itself over a long period of time, creating a snowball effect and growing your traffic, unlike an advertisement which when it ends will require more money in order to rank again.
Can you conduct SEO yourself or should you hire a professional?
You may be performing the basic principles of SEO yourself without even knowing it, such as using keywords in the title of your post and specifying the meta tag, if you have a willingness to learn and want to take your SEO education further then you can quite easily conduct the basics of SEO for your website or blog yourself. However, if you have a more complex website and don’t have the time to commit to learning the fundamentals of SEO then it is definitely worth reaching out to a professional such as Ignite Digital. If you do decide to outsource your SEO then do be careful to carefully vet who you outsource to as many people will claim that they provide SEO services but the quality of these services can vary significantly.
Do you have any SEO questions? Tips & Tricks? Let me know in the comments below and thanks for reading!