If you are someone who constantly has a battle with food, and you’re looking for ways to live a healthier life, many people are now using social media as a way to hold themselves accountable. If you are someone who likes the idea of posting pictures of your food online to keep track of your dietary progress, you might want to go one step further and set up a food blog. A food blog can be a fantastic way for you to keep track of everything you eat, but it can also inspire others. If you want to set up a food blog, let’s show you some ways to get it going, but also to stick at it.
Making it Easy to Share Content
You will always need to get your words out there. People use their blogs as a way to promote their message. If you are someone who’s got a lot of great ideas about eating healthy, and you aren’t seeing them represented, it may be worth going through a digital agency or getting involved in influencer marketing. There are a wide variety of resources out there, including unrulyagency.com that can help you work with influencer marketing and show you ways to revamp your blog. If you need to get the word out there, you’ve got to figure out a good strategy to make your content shareable. You can do this by providing social media sharing buttons at the end of your post. As you can see, you can go much further.
The Importance of Being Authentic
We can very easily get ourselves caught up in the art of promotion and think that we need to go where the audience is. The fact of the matter is that we need to be authentic. When it comes to food, you have to post about the things you love, because this will feed into creating the best content possible. And when you are authentic, it is going to be something that serves you very well in the long run. When we are frustrated because our blog is not gaining momentum, we have to remember that being ourselves is the most authentic thing. When you do what you do best, and stick with it, you will start to see gains in the right areas.
The Importance of Networking
We need to create a community. A blog is a fantastic way to find like-minded people, and when you see a wide variety of people on Instagram sharing their diets and meal plans, it is a wonderful way to keep on track, but you can also cultivate friendships with other people, and connect to them. Networking can seem like a dirty word, especially if you’re doing the blog for yourself, but it is important to remember that there are other people who are in the same boat as you. We all want to see success in one respect, which is why we need to start helping each other. There are plenty of networking resources out there. The website brandglowup.com shows you how to form a relationship with other bloggers, but this goes back to the idea of being authentic. Be accessible and responsive on social media, but also be thoughtful. When you start to help others promote their content, they will do the same for you. We have to remember that it is about giving to receive.
Keeping Your Site Streamlined
Everybody seems to be able to set up a basic website on WordPress, but if you really want to make your content accessible, shareable, and have that “wow factor,” you’ve got to work hard on the website. When you are presenting your content, think about making it as streamlined as possible. The one big mistake many people make is that they try to overload a website with more content, thinking that this will make it more engaging. The reality is that you shouldn’t be afraid of being sparse. There’s a wide variety of ways for you to design your website, and it boils down to some of the simple things, such as angles, color, lighting, as well as the words you use. This is why you need to start thinking about yourself as a brand. When you start to realize how you want to put forth your image based on your attitudes, this is going to tie in with how you promote yourself. While there are a variety of promotional materials out there, you have to remember that it comes from you, first and foremost. This is why you need to be authentic.
It is so easy to find recipes that you like. If you repost other recipes word for word or use other photos without permission, you could find yourself in hot water. You’re running a food blog! Make it your priority to create and share links to what inspires you.
Build Your Audience and Don’t Chase the Money
Many people try to monetize their blogs as soon as possible. It is not that you shouldn’t make money from your blog, but you’ve got to remember the importance of working with people who are on the same wavelength as you. When it comes to food, you could very well find yourself in a position where you think that, in order to earn some money, you should promote certain products on your website. But if you are determined to be a healthy version of yourself, and all of a sudden, the big chocolate companies come knocking on your door, this is going to be a very slippery slope into selling out. When you start to build your audience by creating the best content, opportunities gradually come. Make sure that you are working with people that are your type.
Food blogging can be an amazing thing because it gives us inspiration, but it also helps us keep healthy. It is about having that combination of knowing how to promote yourself, while also keeping the love. Feed your followers, but also inspire yourself too!