When curating a website for your brand, providing more value to your online audience is very important. This is because while it can seem as though your expertise is something that stands uniquely strong, there will always be additional options, and there will always be competition.
Not only is it a good idea to be considered a valuable firm or brand, then, but also a place to glean information, or to enjoy certain utilities that may not be found elsewhere, or rather, may not be rivaled in convenience. In this way, you can ensure that your visitors not only have a reason for visiting your website when they wish to purchase something, but also when they wish to learn or keep up to date with information.
For instance, Amazon recently launched Amazon Prime Now, a separate subsidiary website dedicated to same-day grocery delivery in certain countries. However, they are now slowly starting to unwind that website and are integrating its functionality into their main domain name, calling it Amazon Fresh instead. Why? Because you’re much more likely to consider their actual storefront when it’s right in front of you.
If tactics to retain users is good enough for Amazon, it’s good enough for most of us. Let’s see how we can consider this and apply this wisdom to our brand:
It’s good to not only provide functionality but to remain as informative as you can. This way, visitors are more likely to return to you as a source of authority, especially if you use integrations that help them read up on information alongside your usual offering. For instance, this might involve RSS trackers features on your page, or cryptocurrency APIs that show proper metrics and fluctuating valuations. In this light, you can make yourself the de facto authority as intended.
Allowing your online users to enjoy account management practices can be very worthwhile, and may even help them stick to your firm over another. These account features might involve saving articles, posting on them, booking services or paying for products, using your customer support services, saving payment information, curating their user experience settings on your site, and getting personalized recommendations. This way, you can ensure account management not only helps your customers, but that they help you through this functionality, too.
In the modern online world, not all customers are happy to give away their card information without care. This is why utilizing payment processors can be so effective, because offering a range of options, from usual card inputs to PayPal to e-wallets and even cryptocurrency can help you prosper and accept payments from a diverse range of people. At the very least, using payment processors that are secure and popular in the international markets you’re hoping to attract can be a great first step.
With this advice, we hope you can focus on providing more value to your online audience, continually ensuring your platform is pleasant and convenient to interact with.